Soon all companies will be able to offer their own debit cards

Global payment solution provider has unveiled a new debit card issuance service for businesses to capitalize on the lucrative embedded funding market.

Online travel, marketplaces and digital banking are said to have played a key role in the explosion of embedded finance in recent years, according to CPO Merona Colbeci, who says fintech and Big Tech are no longer alone in the revolution, and it is estimated that the value of the market will increase by 187% to USD 121 billion in Europe and the UK by 2029 and to USD 7.2 trillion worldwide by 2030.

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